Email marketing is one of the most effective ways to promote your business, regardless of industry. However, if you're new to this, it can be difficult to get started and learn how to do it properly. Follow these seven email marketing for beginners tips to get your campaign up and running right away!
Why is email marketing used?
Email marketing is an excellent
way to reach your target audience while spending little money. Email marketing
can be used to build relationships with customers, promote new products, or
simply stay in touch with people who are interested in your company.
Furthermore, email is an excellent way to communicate with customers and
prospects when you are unable to meet in person. Here are seven pointers to
help you get started with email marketing as digital marketing strategy.
1) Make an email list
You must first build an email
list before you can begin email marketing. To accomplish this, you can use a
lead magnet to entice people to join your mailing list. A lead magnet is
something of value that is given in exchange for an email address. It could be
in the form of a free report, an ebook, or a coupon code. Create a landing page
where people can sign up for your email list once you've created your lead
magnet. Include a call-to-action (CTA) to let people know what they need to do.
Once you've established your email list, you can begin creating and sending
emails.
2) Create compelling subject lines
Follow these steps to create a
powerful subject line:
1. Keep it brief- Your subject
line should be no more than 50 characters long.
2. Be clear and concise- Explain
what your subscribers can expect from the email.
3. Use a personalized tagline or
address your subscribers by name.
4. Use trigger words- Words such
as announcing, new, or free can create a sense of urgency and encourage
recipients to open your email.
5. Provide something unique- Give
your subscribers a reason to open your email by providing something they can't
get anywhere else.
3) Send at least two emails per month
If you're new to email marketing,
you might be wondering how frequently you should send emails. At least twice a
month, is the answer. You'll stay top of mind with your subscribers and keep
them engaged if you send out emails on a regular basis. It will also help you
develop a relationship with them over time.
4) Target your messaging by using lists of engaged subscribers
Follow the steps below to
accomplish this.
1. Maintain a clean and up-to-date
email list. It's critical to only send messages to people who have opted in to
receive them, and it's also critical to keep your list up to date. That way,
you can be certain that everyone on your list wants to hear from you.
2. Make sure your emails are
visually appealing and engaging. No one wants to read a dull email, so make
yours visually appealing and interesting to read.
3. Create catchy subject lines.
When recipients open your email, the first thing they will see is your subject
line.
5) Personalize every message you send
Personalizing your emails allows
you to speak directly to your subscribers and establish a rapport that
encourages them to continue opening your messages. Furthermore, personalized
content can make your email feel more personal and less like a marketing
campaign. Here are seven pointers to get you started:
1. Include the subscriber's name
in the subject line and/or email body.
2. Include a personal note about
yourself in each email.
3. Write as if you're talking to
a friend.
4. Pose questions and encourage
participation.
5. Segment your list so that you
can send relevant content.
6. Test, test, and test again! To
find out what works best for your audience, experiment with different subject
lines, send times, and content.
6) Select an email marketing tool
If you're new to email marketing,
you might be wondering what tool to use. There are numerous options available,
but we recommend MailChimp. It's simple to use and has an unlimited free plan
that lets you send up to 12,000 emails per month. It also integrates with a
variety of other popular business tools, allowing you to begin building your
list right away.
7) Design a stunning landing page
If you want potential customers to
join your email list, give them a reason! A beautiful landing page with a
strong call-to-action (CTA) is an excellent way to entice people to sign up.
Here are three tips for creating a conversion-focused landing page:
1. Keep it simple - a lot of text
or images can be overwhelming and turn people off.
2. Use strong visuals - a
captivating image or video can make a big impression.
3. Create persuasive copy - your
CTA should be clear and concise, and it should explain what people can expect
if they sign up for your emails.
Final thoughts
Will you send them? Once you've established a strategy, you can begin compiling your list. You'll need to collect subscribers' email addresses as well as their permission to contact them. Then you can begin sending out emails. In each message, include compelling content and clear calls to action. Finally, remember to track your results so you can improve your campaigns over time.