Nine out of 10 women feel pressured about hair style

Dove Launches hairstyle campaign in Latina Community voices to celebrate Hair Diversity & Self-Expression as girls feel pressure on their hairstyles.

Dove's MyHairAMiModo initiative get praises. Image: Dove

Englewood Cliffs, N.J.

Beauty product brand Dove launched a woman empowerment campaign entitled MyHairAMiModo in America. The initiative of Dove says, Your Hair, Your Way with Dove and Bomba Estéreo. 

Dove demonstrate a research result that 9 out of 10 women feel pressured to style their hair according to society's expectations. As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure. 

The campaign, initiated on Wednesday, was designed alongside Latina community advocates to help drive catalyzing conversations surrounding the limiting societal expectations associated with Latinas' hair and celebrate the beautiful diversity of hair within the locality.

Dove partnered with Bomba Estéreo and some amazing women on “Soy Yo”. It’s all about owning girl's hair, however they want to wear it.

"For more than 20 years, Dove has been committed to redefining narrow beauty standards so that women and girls can see their glamor is a source of happiness, not anxiety – this includes their relationship with their hair," says Dove Hair Global Vice President, Bérengère Loubatier. "Through #MyHairAMiModo, we aim to uplift Latina community voices and celebrate the beauty of all hair types, textures and styles so that Latina women feel empowered to embrace wearing their hair, their way."

Hairstyle Video link: https://www.youtube.com/watch?v=AjunjBEPrWQ

The organizer encouraged females to celebrate the beauty of all hair and embrace all hair types to fight pressure regarding society's common expectations. 

This program builds on the launch of the Dove Love Your Hair collection introduced earlier this year. The collection was developed to make tailored hair care more widely useable, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of encouraging girls to proudly wear the hair that makes them theirs.