In Rack Room Shoes, selection of footwear and apparel for men, women, and children and accessories are reevaluated with renovation of stores.
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| Inside look at the Rack Room Shoes. Image: Collected |
Morrisville, NC:
With Lighthouse concept, Rack Room Shoes on Monday unveiled its completely remodeled 14,000-square-foot store at Park West Village. Located at 3017 Market Center Dr., the exciting transformation ushers in a new elevated shopping experience with two entrances.
The college-centric apparel brand renovated the space with the company’s second lighthouse concept, similar to another progressive store in Mount Pleasant Towne Centre just outside of Charleston, S.C. that reopened earlier this year.
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| Redesigned Rack Room Shoes. Image: Collected |
“We have the eagerness to meet new and existing customers to show them our unparalleled wearing experience and selection of footwear and apparel for all categories,” said T. Clark, senior regional manager at Rack Room Shoes. “We are excited to reintroduce our valued customers to our reimagined shopping destination and share this store with our most valued allies and the community, especially college fans!"
The company people claims, Rack Room Shoes has reimagined and enhanced various areas to cater to the unique apparel needs of every family member, carrying brands like Nike for kids and Brooks for the rest of the family. That is similar to the Mount Pleasant location and unique to Park West Village, the in-store gear will be focused on local college teams in the ‘Tailgating Area’ of the wearing outlet, showcasing brands including Columbia, Pressbox, Coolers, Wes and Willy, ’47 brand, and more!
At the heart of the redesigned store is a focus on delivering exceptional customer experiences with a shoe care wall and Burts Bees accessories. Customers will also be happy to find unique colors and styles for their Crocs on the new Jibbitz Tower.
Rack Room Shoes would expand their business in their localities.