Businesses on LinkedIn face a layout change as the platform pushes the custom call-to-action button down the line.
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| LinkedIn revamps creator pages, prioritizing messaging features over prominent CTAs. |
In a move that might leave some social media managers scrambling, LinkedIn announced changes to its page layout that push the customizable call-to-action button (aka "Custom Button") further down the priority list.
The email to creators vaguely mentions streamlining the user experience alongside the launch of features like "Messaging for Pages," hinting at a shift towards more direct engagement.
Starting March 21st, the custom button will be relegated to the "More" section of page headers, making it less discoverable for casual visitors.
This could force businesses to rethink their social media strategy, as the easily accessible custom button was a valuable tool for driving traffic or prompting specific actions.
While LinkedIn suggests alternatives like website link placement and the new messaging feature, some creators might find these options less intuitive for driving immediate results.
The decreased prominence of the custom button underscores a potential prioritization of direct messaging over traditional call-to-action tactics.
This update reflects a broader trend in social media platforms placing greater emphasis on fostering direct connections and conversations between creators and their audience.
Whether this translates to higher engagement or simply a different approach to user interaction remains to be seen.
However, some creators are skeptical of the change. "LinkedIn seems to be prioritizing a messaging-first approach," says Jones Mayo, a social media consultant. "While direct messaging can be powerful for building relationships, it may not always be the most effective way to drive conversions or website traffic."
Furthermore, concerns linger regarding the discoverability of the new messaging feature. "If users aren't actively searching for a message button, they might miss it entirely," argues David Bittle, a marketing manager. "The custom button's placement offered a clear call to action that users couldn't overlook."
Looking ahead, it'll be interesting to see how creators adapt their strategies. Leaning into content that fosters conversation and organic engagement might become more crucial.
Additionally, utilizing the new messaging features effectively could prove valuable in building stronger relationships with a targeted audience.