Major privacy shift on X! The platform hides like counts to encourage genuine user interaction. But will it work?
 |
| Like with freedom as X is going to hide like counts in a bid to create a more relaxed online environment. It may backfire your wide presence. |
Social media platform X is shaking things up again with a new privacy update that hides user like counts from public view. The change, which took effect on Wednesday, June 12, 2024, marks a significant shift for the platform and its users.
X's engineering team explained the move as a way to "make Likes private for everyone to better protect your privacy." Users can still see their own likes, but others won't be able to see which specific posts a user has endorsed. This removes the social pressure and potential for judgment that often surrounds like counts.
Previously, hiding likes was a privilege reserved for paying X Premium subscribers. Now, it's the default setting for everyone. X's announcement suggests this change aims to create a more relaxed and authentic online environment where users can freely engage with content they enjoy.
The update has been met with mixed reactions. Some users have applauded the move, believing it will reduce competition and allow for more genuine interactions. Others worry it might decrease overall engagement and make it harder to gauge the popularity of content.
A Controversial Platform Makes a Change
This latest update comes amidst a series of changes implemented since X, formerly known as Twitter, was acquired by billionaire Elon Musk in 2022. The platform has undergone a significant makeover, including a new name, logo, and the removal (and later partial reinstatement) of the blue verification checkmark system.
These changes have been met with controversy. In the early days of the verification badge purge, many users voiced concerns about the spread of misinformation. The platform has also faced criticism regarding content moderation and a rise in hate speech under Musk's leadership.
What's Next for X?
Only time will tell how this new privacy update will affect X's user base and overall engagement. While some may welcome the ability to like freely without social pressure, others might miss the ability to see what content resonates with the community. Regardless, X's move underscores a growing trend in social media – prioritizing user privacy and fostering a less performative online experience.