National Black Farmers Association Calls for Tractor Supply CEO's Resignation

Tractor Supply faces backlash from Black farmers association for scrapping diversity initiatives and environmental goals. The NBFA demands CEO's resignation.

Black Farmers Demand Change at Tractor Supply
Racial Disparity in Agriculture: Black Farmers Association Targets Tractor Supply. The NBFA demands equal access to resources and programs for Black farmers.


The National Black Farmers Association (NBFA) is embroiled in a heated dispute with Tractor Supply Company (TSC), the country's leading farm supply retailer. The controversy centers around TSC's recent decision to scrap diversity initiatives and environmental goals, prompting the NBFA to call for the immediate resignation of Tractor Supply President Hal Lawton.

On June 27th, 2024, Tractor Supply announced a shift in focus, prioritizing its "85-year-old culture" and distancing itself from "political agendas." This move sent shockwaves through the NBFA, a non-profit organization advocating for over 130,000 African American farmers and their families across the US.

John Boyd, NBFA President and a longtime Tractor Supply customer and shareholder, expressed his outrage. "Tractor Supply's broken promises reveal a blatant lack of respect for Black farmers," Boyd stated. He condemned the decision, highlighting the racial tension it reflects in American society. The NBFA emphasizes the impact on its members, many of whom are loyal Tractor Supply patrons. 

This controversy stands in stark contrast to Tractor Supply's commitment to diversity just last year. The company was recognized for its efforts in workplace inclusion, and its February 2024 annual report detailed a commitment to diversity, equity, and inclusion (DE&I) initiatives. These initiatives aimed to foster a more diverse workforce and customer base. However, the recent policy reversal has sparked disappointment and anger among Black farmers and their supporters.

While Tractor Supply boasts a workforce with near-equal gender representation and 18% minority representation, the NBFA raises crucial questions. The company maintains it remains dedicated to its customers and employees, providing a welcoming environment. However, the NBFA argues this commitment rings hollow given Tractor Supply's continued participation in predominantly white farm shows and events. 

"Tractor Supply continues to snub Black farmers," stated Boyd. The NBFA points out the company's lack of involvement in events specifically geared towards Black farmers. This absence denies Black farmers access to crucial resources and networking opportunities, perpetuating the racial disparities that plague the agricultural industry.

The NBFA emphasizes its economic significance as a substantial customer base. Many agricultural associations and non-profits enjoy discounts and program support from Tractor Supply. The NBFA believes its members deserve similar treatment and access to these benefits.

"We demand dignity and respect, not to be treated as an afterthought," said Boyd. The NBFA's call to action extends beyond Lawton's resignation. It seeks a commitment from Tractor Supply to genuinely address racial disparities and actively support Black farmers' success. 

This controversy highlights the ongoing struggle for racial justice within the agricultural sector. The NBFA's actions put pressure on Tractor Supply to reconcile its stated values with its practices. It remains to be seen how Tractor Supply will respond to these demands and whether the company will take concrete steps to foster a more inclusive agricultural industry. 

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