Bluetooth SIG to revolutionize wireless audio with Auracast broadcast audio at IFA 2024, enabling seamless sharing and immersive experiences in group settings.
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| The future of wireless audio is here. Join Bluetooth SIG at IFA 2024 for a groundbreaking demonstration of this revolutionary technology. |
Kirkland, Washington, USA - August 28, 2024:
The Bluetooth Special Interest Group (SIG) is set to make a significant splash at IFA 2024 with the Auracast™ Experience. This special event, one of the highlights of the 100th anniversary of IFA, will showcase the revolutionary capabilities of Auracast broadcast audio at the historic Berlin Radio Tower.
Auracast broadcast audio is a groundbreaking new feature of Bluetooth technology that allows an audio transmitter to broadcast to an unlimited number of receivers. This capability has the potential to redefine how we share and experience audio in group settings and public spaces.
"IFA is a premier event for showcasing technological advancements, and we are honored to present The Auracast™ Experience at this iconic show's 100th celebration," said Neville Meijers, CEO of the Bluetooth SIG. "Auracast™ broadcast audio represents a major leap forward in wireless audio, and we are excited to demonstrate how it can enhance connectivity in our world."
Leif Lindner, CEO of IFA Management GmbH, expressed his enthusiasm for featuring The Auracast Experience as part of the "100Moments at IFA" series. "As we celebrate a century of innovation at IFA, it is fitting to highlight Auracast broadcast audio as a breakthrough that embodies the future of wireless audio," he said. "This experience not only honors our past but also paves the way for the next era of immersive audio experiences."
The Auracast Experience at IFA 2024 is expected to draw a large global audience eager to witness this innovation firsthand. Attendees are encouraged to register for tours of the Bluetooth SIG booth to experience demonstrations showcasing various use cases, from personal audio sharing to large-scale broadcasts in public venues. These demonstrations will highlight the versatility and power of Auracast broadcast audio technology.
As IFA 2024 approaches, the anticipation for The Auracast Experience is building. This event promises to be a memorable highlight of the 100th anniversary of IFA, showcasing the future of wireless audio and demonstrating the transformative potential of Bluetooth technology.