ImageSource, a leading provider of process improvement solutions, launches a targeted marketing campaign in Montana, Nevada, and Wyoming to promote its eGov offerings.
 |
| ImageSource is making a strategic move to increase its visibility in the Western United States by targeting government decision-makers through airport advertising. Symbolic image |
Olympia, Washington, USA – August 29, 2024:
ImageSource, Inc., the leading provider of the ILINX process-improvement platform, has announced a targeted marketing campaign focused on the state capitals of Montana, Nevada, and Wyoming. The campaign utilizes regional airport advertising to raise awareness of the company's eGov solutions and connect with government decision-makers in underserved markets.
By strategically positioning itself at major airports, ImageSource aims to capitalize on the high volume of government travel and establish a strong presence in these growing regions. The company's commitment to providing innovative solutions aligns with the evolving needs of agencies in the mountain states, as they seek to streamline operations and improve efficiency.
Marni Carmichael, Vice President of Marketing at ImageSource, expressed excitement about the expansion, stating, "Our goal is to ensure that ImageSource is top of mind for decision-makers seeking process improvement solutions."
The promotional campaign features eye-catching displays at Reno-Tahoe International Airport, Helena Regional Airport, and Cheyenne Regional Airport. These ads highlight ImageSource's expertise in digital citizen experiences and its dedication to helping government organizations reduce costs and improve overall efficiency.
This expansion into airport advertising is part of ImageSource's broader strategy to bring process innovation to key areas throughout the Western United States. By targeting airports that serve as critical entry points for travelers conducting business with the state, ImageSource aims to engage with a diverse audience of potential customer-partners seeking to deliver services to their citizens more effectively.