TECNO partners with TRANSFORMERS for a limited edition SPARK 30 Series smartphone, featuring iconic design elements and powerful performance.
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| Celebrate the 40th anniversary of TRANSFORMERS with the limited edition TECNO SPARK 30 Series TRANSFORMERS Edition, available soon. |
Hong Kong - August 28, 2024:
Innovative technology brand TECNO has announced a strategic partnership with Hasbro's iconic TRANSFORMERS franchise. This exciting collaboration will result in the launch of a special TRANSFORMERS Edition of the TECNO SPARK 30 Series in September. This limited edition device will combine the powerful performance and stylish design of the SPARK Series with iconic TRANSFORMERS elements, offering a unique and personalized experience for Gen Z and young consumers.
The TRANSFORMERS Edition will feature distinctive design elements inspired by the franchise's iconic robots, including Optimus Prime and Bumblebee. These elements will be incorporated into both the device's exterior and user interface. Despite the addition of these TRANSFORMERS-themed features, TECNO has ensured that the SPARK Series' exceptional performance and durability remain intact.
Jack Guo, General Manager of TECNO, expressed his enthusiasm for the collaboration, stating, "We are thrilled to join forces with the legendary TRANSFORMERS franchise. This partnership aligns perfectly with TECNO's commitment to delivering innovative and stylish products that resonate with young consumers worldwide."
The TRANSFORMERS franchise has a massive global following, with fans of all ages captivated by its thrilling storytelling and iconic characters. The synergy between the TRANSFORMERS fan base and TECNO's target audience of Gen Z and young consumers makes this collaboration particularly exciting.
Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro, echoed Guo's enthusiasm, saying, "We are excited to bring the TRANSFORMERS franchise to new audiences through this partnership with TECNO. This collaboration will allow us to engage and inspire both long-time and new fans of the franchise."
The launch of the TRANSFORMERS Edition SPARK 30 Series coincides with the 40th anniversary of the TRANSFORMERS franchise and the release of the highly anticipated new film, TRANSFORMERS ONE. Consumers can expect a series of exciting marketing initiatives to promote the collaboration.
TRANSFORMERS ONE, the first-ever fully CG-animated TRANSFORMERS film, will hit theaters on September 20, 2024. It tells the origin story of Optimus Prime and Megatron, once friends but now sworn enemies. The film features a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, and more.
TECNO's SPARK Series has gained immense popularity among young consumers worldwide, thanks to its stylish design, powerful performance, and impressive camera capabilities. The TRANSFORMERS Edition will further enhance the SPARK Series' appeal, offering a unique and exciting option for fans of both TECNO and the TRANSFORMERS franchise.