EU consumer watchdog accuses game publishers of deceptive in-game currency practices that are particularly harmful to children.
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| EU consumer watchdog files complaint against Epic Games, Electronic Arts, Roblox, and other game publishers over deceptive in-game currency practices. Image Courtesy: EU |
Brussels, Belgium - September 13, 2024:
A European consumer organization has filed a complaint against several major game publishers, accusing them of deceptive practices related to in-game currencies. The BEUC argues that consumers are often misled into spending money on digital items priced in in-game currencies, which can make it difficult to understand the true cost.
The BEUC has highlighted several concerns, including the fact that many in-game purchases are only displayed in in-game currencies, making it difficult for consumers to compare prices. Additionally, the organization claims that companies' claims that gamers prefer in-game premium currencies are false and that consumers are often denied their rights when using these currencies.
Children are particularly vulnerable to these deceptive practices, according to the BEUC. Companies are accused of using manipulative tactics to lure younger consumers into spending more.
The complaint has been filed against Epic Games, Electronic Arts, Roblox, Microsoft's Activision Blizzard, Mojang Studios, Tencent-owned Supercell, and Ubisoft.
In response, Video Games Europe, a trade association representing many of the accused companies, has defended its members' practices. The association claims that consumers are already well-informed about in-game currencies and that its members comply with European consumer laws.
The use of premium currencies purchased with real money has been a contentious issue in the gaming industry, especially when it comes to young players. In 2022, Epic Games was fined by the FTC for allowing children to purchase Fortnite's V-Bucks in-game currency without parental consent.
The BEUC's complaint highlights the need for increased regulation of in-game purchases, particularly when it comes to protecting children. The EU's regulators are now under pressure to take action to ensure that consumers are not being misled by deceptive in-game currency practices.