Samsung's Design Excellence Recognized at IDEA 2024

Samsung's innovative design solutions have been recognized at the IDEA 2024 awards, with the company receiving multiple Gold, Silver, and Bronze awards.

Samsung Sweeps IDEA 2024 with Multiple Awards
Samsung's products have been lauded for their exceptional design, functionality, and positive impact on consumers' lives. Image Courtesy: Samsung


Seoul, South Korea – September 14, 2024:

Samsung Electronics has once again been honored for its innovative design solutions. The company has received multiple awards, including two Gold, one Silver, and two Bronze, at the prestigious International Design Excellence Awards (IDEA) 2024. Additionally, 40 of Samsung's products were named Finalists.

IDEA, organized by the Industrial Designers Society of America (IDSA), is one of the world's most esteemed design awards programs. The competition evaluates entries based on criteria such as design innovation, user benefit, societal benefit, and more. This year, winners were selected across 20 categories, including Home, Consumer Technology, and Digital Interaction.

Samsung's design philosophy, centered on enhancing consumer lifestyles and experiences, has been instrumental in its success at IDEA. The company's commitment to innovation and user-centric design has been recognized by the awards committee.

TM Roh, President and Head of the Corporate Design Center at Samsung Electronics, expressed his pride in the company's achievements. "These awards serve as important validation of our relentless commitment to pushing the boundaries of design while still ensuring our creations resonate with people," he said. "As we move forward, we'll maintain a keen focus on developing innovative designs that both enrich the lives of our users and also stay true to each product's essence."

Samsung's recognition at IDEA 2024 further solidifies its position as a leader in design excellence. The company's ability to create products that are both aesthetically pleasing and functional has earned it praise from consumers and industry experts alike.

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