The collaboration between WHO and TikTok is expected to have a significant impact on the way people access and consume health information.
 |
| TikTok creators and influencers will be encouraged to create accurate and reliable health content in collaboration with the WHO. Symbolic Image |
Geneva, Switzerland – September 27, 2024:
The World Health Organization (WHO) and TikTok have announced a collaboration to promote more science-based information on health and well-being on the popular social media platform. The partnership aims to address misinformation and provide accurate and reliable health information to TikTok's vast user base.
Under the collaboration, WHO and TikTok will work together to create and share engaging health content, promote reliable health sources, and raise awareness about important public health issues. TikTok's creators and influencers will also be encouraged to create content that is based on scientific evidence and adheres to WHO's guidelines.
"We are excited to partner with TikTok to reach a wider audience with accurate and reliable health information," said Dr. Tedros Adhanom Ghebreyesus, Director-General of the WHO. "Misinformation about health can have serious consequences, and it is essential that people have access to trustworthy sources of information."
"TikTok is committed to providing a safe and informative platform for our users," said Vanessa Pappas, General Manager of TikTok, North America. "We believe that partnering with the WHO is a crucial step in our mission to promote health and well-being."
The collaboration between WHO and TikTok is expected to have a significant impact on the way people access and consume health information. By working together, the two organizations hope to help people make informed decisions about their health and well-being.