Show off creativity and win $1 million in Doritos' "Crash the Super Bowl" contest. Creative people can submit an original ad concept.
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| Image Courtesy: Frito-Lay North America |
Plano, Texas, USA– September 20, 2024:
Doritos, the iconic tortilla chip brand, is once again challenging fans to outdo their professional marketing team with the return of the legendary "Crash the Super Bowl" contest. This year, the company is playfully acknowledging past social media criticisms of its ad campaigns, urging fans to "do better" and create a Super Bowl ad that's even more memorable.
Video Courtesy: Frito-Lay North America
The contest offers a grand prize of $1 million, making it a highly coveted opportunity for aspiring filmmakers and creatives. To inspire and guide participants, Doritos is releasing two past "Crash the Super Bowl" finalist spots – "Goat 4 Sale" and "Slap" – along with insights from program alumni and director Dion Lack.
The contest is open to legal residents of the United States and the District of Columbia who are 18 or older. Aspiring directors can submit their original Super Bowl-worthy Doritos ad concepts online for a chance to win the grand prize or other exciting rewards.
The "Crash the Super Bowl" contest has a long history of unearthing talented filmmakers and producing memorable Super Bowl commercials. The 2024 challenge marks an exciting opportunity for fans to not only showcase their creativity but also land a coveted spot on the biggest advertising stage of the year.
Doritos is encouraging fans to think outside the box and create ads that are both entertaining and relevant to the brand. Whether it's a heartwarming story, a hilarious sketch, or a jaw-dropping stunt, Doritos is looking for ads that will capture the attention of viewers and leave a lasting impression.
By participating in the "Crash the Super Bowl" contest, fans have the chance to become part of Doritos' iconic advertising legacy. The winning ad will be aired during the Super Bowl, giving the creator instant fame and recognition.