CVIEW and Quantela join forces to transform healthcare digital advertising. The partnership will enable marketers to reach a highly targeted audience and measure campaign performance through data analytics.
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| CVIEW, Quantela, and Digital Alpha partner to revolutionize healthcare digital advertising. This strategic collaboration will expand CVIEW's network to over 7,000 medical centers, enhancing patient engagement and offering targeted marketing opportunities. Image Courtesy: Quantela |
Chicago, Illinois, USA - October 17, 2024:
In a major development for the healthcare digital advertising landscape, CVIEW has announced a strategic partnership with Quantela and Digital Alpha. This collaboration aims to revolutionize patient engagement and Point of Care marketing within medical facilities.
CVIEW's network of digital advertising assets, primarily located in medical centers, will be significantly expanded to reach over 7,000 locations across the US. This expansion will allow more healthcare providers to seamlessly integrate engaging health and wellness content into their facilities.
At the heart of this partnership is Quantela's data platform, which will be instrumental in transforming patient engagement and Point of Care marketing. By leveraging Quantela's advanced analytics capabilities, CVIEW will be able to deliver highly targeted and personalized content to patients.
This partnership presents a unique opportunity for marketers to reach a captive and highly targeted audience within health-focused environments. Brands can engage directly with patients and visitors through customized, data-driven content that aligns with their specific needs and interests.
Moreover, Quantela's data platform will empower campaign managers to measure campaign performance and return on investment (ROI) with unprecedented accuracy. By tapping into the potential of the Point of Care network, marketers can gain valuable insights into audience behavior and optimize their campaigns accordingly.
Amr Salem, CEO of Quantela, expressed his enthusiasm for the partnership, highlighting the transformative power of data in improving digital advertising performance. He emphasized Quantela's ability to integrate operational technology (OT) and information technology (IT), enabling them to address data challenges across various industries.
Sam Cascio, Co-founder & Managing Partner of CVIEW, underscored the significance of this partnership in driving innovation and expanding CVIEW's presence in the healthcare market. He noted that the investment from Digital Alpha will not only accelerate the deployment of CVIEW's network but also foster meaningful patient engagement and communication.
Daniel Cascio, CEO of CVIEW, echoed this sentiment, emphasizing the financial strength and technological expertise that Digital Alpha brings to the table. He expressed his excitement about the opportunity to scale CVIEW's operations while maintaining a commitment to delivering high-quality content to clinics.
Rick Shrotri, Founder and Managing Partner at Digital Alpha, expressed his firm's support for this transformative initiative. He highlighted the potential for significant growth and advancements in the broader DOOH ecosystem within healthcare and beyond.
The partnership between CVIEW, Quantela, and Digital Alpha marks a significant milestone in the evolution of healthcare digital advertising. By combining CVIEW's network, Quantela's data expertise, and Digital Alpha's financial backing, this collaboration has the potential to redefine how healthcare providers connect with their patients and communities.