Gatorade partners with Adobe to bring AI-powered customization to their Squeeze Bottles. Create your dream bottle and showcase your passions.
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| Gatorade iD offers next-level personalization with AI-powered Squeeze Bottles. Design your own unique bottle and show your Gatorade pride. Image Courtesy: Gatorade |
Chicago, Illinois, USA --- October 15, 2024:
Gatorade is fueling athlete self-expression with a brand new AI-powered design experience! This innovative tool, available exclusively on Gatorade.com through the Gatorade iD platform, allows athletes to create one-of-a-kind Squeeze Bottles reflecting their unique styles and passions.
Gone are the days of limited customization options. This new feature, powered by Adobe Firefly, unlocks a universe of possibilities. Athletes can simply type in their favorite sports, hobbies, or design ideas, and the AI will generate personalized designs for their Squeeze Bottles. They can further customize them using color palettes and "vibe" options to create a truly unique bottle.
This revolutionary experience is a collaboration between Gatorade, Adobe (through their Adobe Firefly creative AI tools), and digital product agency Work & Co. It seamlessly integrates into Gatorade.com, ensuring a user-friendly experience for all athletes.
"This puts next level creative self-expression directly in athletes' hands," says Xavi Cortadellas, Gatorade's Sr. Director of Marketing. "We're excited to see the unique bottles athletes create with this fun and approachable AI tool."
"This is a rare moment where innovation meets self-expression," says Leon Imas, PepsiCo's Vice President of Design. "We've crafted a unique experience that lets athletes feel like Gatorade pros, with the end result being bottles designed by AI, powered by design, and imagined by you!"
The AI design experience is available exclusively on Gatorade.com through Gatorade iD, the brand's free loyalty program. Members can earn points to unlock AI-generated designs, or choose from pre-set options for inspiration. Every member gets two free designs before using points, and all designs are saved to their profile for easy access.
"Gatorade is leading the charge in personalized customer experiences," says Hannah Elsakr, Vice President at Adobe. "By leveraging AI, they're making one-of-a-kind water bottles a reality and unlocking creative expression for millions of athletes."
This AI-powered design tool is just the beginning for Gatorade. The brand continues to focus on athlete needs and is committed to using innovation to fuel personalized experiences for athletes on and off the field.