Storykit revolutionizes video production for NTM, enabling 320 reporters to create professional videos with ease. The API-based solution streamlines workflows and increases output.
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| Swedish media group NTM partners with Storykit to automate video production, empowering journalists to create engaging content at scale. Image Courtesy: Storykit |
Stockholm, Sweden – October 8, 2024:
Swedish media group NTM has successfully implemented Storykit's text-to-video technology, empowering its 320 reporters to create professional videos with ease. By integrating Storykit's API into their publishing system, NTM has streamlined its video production process, significantly increasing output and engagement.
Previously, NTM faced challenges in producing videos at the scale required to meet the demands of its growing audience. The time-consuming process of video creation was a bottleneck for the editorial teams, limiting their ability to produce content that resonated with viewers.
Storykit's solution has provided NTM with a powerful tool to overcome these obstacles. The API allows reporters to simply input text and select their desired style, and Storykit automatically generates a high-quality video. This automation has dramatically reduced production time and allowed NTM to create a much larger volume of video content.
"The time saved and the simplicity are groundbreaking," said Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "This enables all our reporters to create video at scale."
The integration of Storykit has not only increased efficiency but has also improved the quality of NTM's video content. By setting clear rules within the system, NTM can maintain control over the output, ensuring that videos align with their brand standards and audience preferences.
Storykit's customizable platform allows NTM to tailor the video creation process to their specific needs. This flexibility has enabled NTM to create a "tailor-made video machine" that perfectly suits their editorial workflow.
As NTM continues to roll out Storykit to its reporters, the impact of this technology on their video production capabilities is expected to grow. By empowering journalists to create videos with ease, NTM is able to deliver more engaging and relevant content to its audience, ultimately driving growth and success.