Korean archery continues to soar under the leadership of Hyundai Motor Group Executive Chair Euisun Chung, who has been re-elected as President of the Korea Archery Association.
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| Euisun Chung, a key figure in the automotive industry, extends his influence to the world of sports as he is re-elected as President of the Korea Archery Association. Image: Hyundai Motor Group |
Seoul, South Korea – December 20, 2024:
Hyundai Motor Group Executive Chair Euisun Chung has been re-elected as the 14th president of the Korea Archery Association (KAA). Chung, who has held the position since 2005, will serve another term from January 2025 to January 2029.
Chung's re-election was met with widespread approval, with the KAA election committee recognizing his significant contributions to the development of Korean archery. Under his leadership, the association has achieved remarkable success, including a historic 10 consecutive gold medals in the women's team event at the 2024 Paris Olympics.
Chung's tenure has been marked by a focus on long-term vision, improved administrative operations, and financial independence. He has played a crucial role in supporting national representatives, nurturing young talent, and expanding the sport's presence both domestically and internationally.
The KAA has become one of Korea's most stable and transparent sports organizations under Chung's guidance. He has successfully integrated corporate management practices into the association, fostering increased public interest and support for archery.
Chung's leadership has also led to significant advancements in training technology. The introduction of advanced equipment, such as personal training shooting robots and posture analysis systems, has greatly benefited athletes and contributed to their outstanding performances.
Hyundai Motor Group's long-standing commitment to Korean archery dates back to 1985, when Honorary Chairman Mong-Koo Chung served as president of the KAA. The company's continued support, combined with Euisun Chung's re-election, ensures the future growth and success of the sport.
Hyundai Motor Company's sponsorship agreement with the World Archery Federation until 2025 further demonstrates its dedication to promoting archery globally through events like the Hyundai Archery World Cup and the Hyundai World Archery Championships.