Italian football league Serie A joins forces with Meta to crack down on illegal streaming. This collaboration will help protect the league's revenue and fan experience.
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| Serie A and Meta unite to fight piracy. The partnership will leverage Meta's technology to identify and remove illegal streams of football matches on its platforms. Image: Pexels/Pixabay |
Rome, Italy - December 13, 2024:
Serie A, Italy's top football league, has joined forces with Meta to combat the growing issue of illegal live streaming of matches on platforms like Facebook and Instagram. The partnership aims to protect the value of Serie A's broadcast rights and deter online piracy.
Under the agreement, Serie A will gain access to Meta's advanced tools for real-time monitoring and rapid removal of illegally streamed content. This collaboration is expected to significantly reduce the prevalence of pirated streams and safeguard the league's revenue streams.
"We are committed to protecting the integrity of our content and ensuring that our fans have access to legal and authorized streaming services," said Luigi De Siervo, CEO of Serie A. "By partnering with Meta, we are taking a significant step forward in the fight against piracy."
This move comes as Italian authorities have intensified efforts to combat online piracy, which has been costing the country billions of euros annually. The recent dismantling of a major video piracy network highlights the scale of the problem and the need for robust measures to protect intellectual property rights.
By working together, Serie A and Meta aim to set a precedent for the sports industry and encourage other platforms to join the fight against illegal streaming.