Irish business leaders are cautious but optimistic about AI. Despite slow adoption, 86% foresee positive effects on Ireland’s economy, with upskilling a major focus.
 |
| AI adoption in Ireland remains limited, with 6% of businesses fully adopting it. A PwC survey reveals rising interest in AI's economic impact and transformative potential. Image/ Illustration: ChicHue |
Dublin, Ireland — January 27, 2025:
A recent survey reveals that artificial intelligence (AI) adoption across Irish businesses is still limited, with only 6% of companies fully integrating the technology. The PwC GenerativeAI (GenAI) Irish Business Leaders’ Survey shows a growing interest in AI, with 67% of respondents reporting that they are in the testing or partial implementation stages—up from 47% in June 2024.
Despite the slow pace of adoption, 86% of business leaders in Ireland believe that AI will have a positive impact on the country's economy in the next five years, with optimism steadily increasing over time. More than half of those surveyed expect generative AI to have a significant or transformative effect on their businesses in the near future.
Regarding job impact, 75% of business leaders anticipate no net loss of jobs, or even a potential increase, as a result of AI. This figure marks a notable rise from 55% in June 2024. However, respondents agree that substantial investment in upskilling is necessary to fully harness the benefits of GenAI.
The survey also shows improvements in operational efficiency and productivity. Forty percent of respondents reported increased operational efficiencies, up from 26% earlier in the year, while 30% noted higher productivity levels. However, only 13% said that AI and GenAI had improved customer experience, and 74% questioned whether the technology would lead to increased revenue.
David Lee, Chief Technology Officer at PwC Ireland, emphasized that Irish businesses are actively exploring AI's potential but are adopting a measured approach. "While there has been a marked rise in AI-driven innovation, companies are proceeding carefully, focusing on maintaining trust with both employees and customers as they move forward with AI initiatives," he said.
The survey, conducted in late 2024, involved nearly 50 C-suite leaders, including CEOs, CFOs, CTOs, and heads of risk.