TCL Unveils Groundbreaking Display Technologies and Brand Initiatives at CES 2025

At CES 2025, TCL highlights its technological leadership with groundbreaking TVs, smart appliances, and sustainability initiatives, marking 31 years of innovation at the event.

TCL Unveils Cutting-Edge Tech at CES 2025
TCL dazzled at CES 2025 with groundbreaking innovations, including the world's largest QD-Mini LED TV, AI-powered home robots, and advanced display technologies for automotive and professional use. Image: TCL

Las Vegas, Nevada, USA - January 14, 2025:

TCL, a global technology leader, showcased its latest innovations and brand initiatives at CES 2025, marking its 31st consecutive year at the event. With an impressive 2,342-square-meter booth, TCL highlighted its role as a top contender in the global TV market, ranking second worldwide for TV shipments and in North America for retail sales in 2024. The exhibition featured a comprehensive range of products, from the world’s largest 115-inch QD-Mini LED TV to advanced smart home appliances, alongside groundbreaking display technologies from TCL CSOT.

A standout feature at the booth was a giant TV robot made from various TCL television models, symbolizing the company’s technological expertise. The flagship TV, the 115" QM891G QD-Mini LED, was paired with the Q85 Soundbar for an immersive audiovisual experience. TCL also introduced the next generation of display technology with its award-winning NXTPAPER 4.0 technology, showcased in the TCL NXTPAPER 11 Plus tablet, and the world’s first modular AI companion robot, TCL Ai Me.

The company also unveiled innovative home appliances, including the TCL FreshIN 3.0 Air Conditioner with smart voice control, the sleek TCL FREE BUILT-IN Refrigerator, and the P680 Washer-Dryer Set with anti-wrinkle technology. TCL CSOT, the company’s display technology arm, revealed the first mass-produced 4K IJP OLED Professional Display, along with cutting-edge automotive display solutions like the Brightest Micro LED Panoramic HUD and the Curved Wood-Infused Display.

TCL’s commitment to sustainability and humanistic values was highlighted through its TCLGreen and TCLArt initiatives. The TCLGreen zone featured an award-winning sculpture made from over 1,000 upcycled circuit boards, demonstrating the company’s dedication to environmental responsibility. Meanwhile, the TCLArt zone showcased the "Light and Shadow" installation, where TCL’s A300 Series TVs displayed AI-powered art, reinforcing the company’s brand philosophy of "Inspire Greatness."

Finally, in the innovation zone, RayNeo introduced its RayNeo X3 Pro Smart Glasses, marking a new era in augmented reality with advanced built-in computing power.

TCL’s presence at CES 2025 emphasized its ongoing leadership in both technology and sustainability, underlining the company's brand strategy to "Be Global, Be Caring, Be Tech."

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