The Gloo AI Licensing platform empowers content creators in the faith ecosystem to protect their intellectual property while receiving transparent compensation and ethical AI use.
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| Gloo unveils its AI Licensing platform, offering fair compensation and ethical control for creators of values-based content, ensuring responsible AI usage and content protection. Image: Collected |
Boulder, Colorado, USA — February 21, 2025:
Gloo, a leading technology platform focused on the faith ecosystem, has launched the Gloo AI Licensing platform, designed to protect, control, and fairly compensate creators of values-aligned content. The platform allows publishers and content creators to safeguard their intellectual property while ensuring responsible use by AI companies, particularly in areas like AI model training, chatbots, apps, and robotics.
Emphasizing ethical usage, Gloo introduces a usage-based compensation model backed by a $5 million pooled guarantee, ensuring transparent and timely payouts to publishers. The release of this platform follows other key announcements from the Gloo AI division, such as Gloo Open, an open-source approach to accelerating innovation in values-based AI, and AI Trust Standards, which evaluates AI models on their contribution to human flourishing.
Pat Gelsinger, former Intel CEO and chairman of Gloo, highlighted the importance of the platform, comparing it to how iTunes revolutionized compensation for musicians. “Gloo is creating a sustainable model to ensure creators of values-based content can thrive in the AI era,” he said.
Gloo AI Licensing utilizes advanced Digital Rights Management (DRM) technology, allowing publishers to control content distribution and set permissions for AI training. It ensures that content is discoverable while compensating creators fairly for its use. The platform’s promise is simple: “Your content, your control, your terms.”
Steele Billings, Gloo’s chief AI officer, emphasized the platform’s role in safeguarding human-generated content from being overshadowed by machine-generated material, ensuring that values-based content continues to inspire and support communities.
Howard Rachinski, founder of Christian Copyright Licensing International (CCLI), advised the platform and recognized the parallel between the current challenges content creators face and the music industry's struggles in the 1980s.
The platform is also lauded by Brian Mosley, president of RightNow Media, for offering a solution to the growing challenges creators face in the AI-driven world, helping them reach a wider audience while protecting their work.
Scott Beck, CEO of Gloo, encapsulated the mission of Gloo AI Licensing: to build a sustainable ecosystem where human-created content thrives alongside AI advancements, ensuring a positive impact on human flourishing.
Gloo’s AI Licensing platform is a major addition to the company's comprehensive suite of solutions for content creators, which also includes printing, binding, fulfillment, and media networks designed to enhance distribution and advertising opportunities across a wide range of audiences.