Cadillac’s 2026 electric vehicles will feature Dolby Atmos, delivering a next-level, immersive in-car audio experience that transforms how drivers enjoy music.
Cadillac’s 2026 EV lineup will feature Dolby Atmos, providing an immersive, studio-quality sound experience. Select 2025 models will also receive software updates. Image: Dolby
Detroit, USA — March 10, 2025:
Dolby Laboratories and General Motors have announced a groundbreaking collaboration that will bring Dolby Atmos to Cadillac’s entire 2026 electric vehicle lineup. This advanced audio technology will be available in models including the 2026 ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, and VISTIQ. Additionally, select 2025 models will receive over-the-air updates to enable Dolby Atmos, further expanding access to an immersive in-car listening experience.
Dolby Atmos redefines automotive audio, offering depth, clarity, and spatial precision that place listeners inside the music. This innovation allows drivers and passengers to hear every detail as the artist intended, elevating every journey with a concert-like experience.
“Music has the power to transform even the simplest drive into something extraordinary,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “With Cadillac’s Dolby Atmos-equipped vehicles, we’re reshaping in-car entertainment, ensuring every moment on the road sounds incredible.”
John Cockburn, Chief Engineer at Cadillac, emphasized the brand’s commitment to innovation. “Cadillac has always been at the forefront of luxury and technology,” he said. “By integrating Dolby Atmos, we are redefining the way music is experienced in our vehicles, delivering sound quality that makes you feel like you’re in the studio with the artist.”
The introduction of Dolby Atmos in Cadillac’s EV lineup comes as drivers are spending more time behind the wheel than ever. According to the Federal Highway Administration, Americans collectively drive over 3 trillion miles each year. As demand for high-quality in-car audio grows, a recent Dolby survey found that nearly 90% of music streaming subscribers consider enhanced audio quality a must-have feature.
With 93% of Billboard’s 2024 Top 100 Artists now releasing music in Dolby Atmos, Cadillac owners will have access to a vast library of immersive music, bringing a new dimension to their driving experience. Whether at home, on the go, or behind the wheel, enjoying music in Dolby Atmos has never been easier.