Haier strengthens global digital home appliance services at the Qingdao summit, setting new benchmarks in service excellence.
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| Haier advances digital service transformation at the Qingdao summit, celebrating global contributions and reinforcing service excellence. Image: Haier/ CH |
Qingdao, China — March 16, 2025:
Haier recently hosted the ‘Haier Service Platform Digital Transformation Global Commendation Summit’ in Qingdao, China, under the theme "Wise-hearted service, warm you and me." The event marked a crucial step in Haier’s global strategy to unify service standards and advance digital transformation in home appliance services, according to a press release.
To ensure a consistent, high-quality service experience for users in over 200 countries, Haier introduced the "Three Unifications" mechanism—standardizing service protocols, training systems, and assessment models. The company’s global network now includes more than 14,000 service centers and 120,000 engineers, delivering efficient, professional support worldwide.
During the summit, Haier recognized exceptional service contributions, presenting awards such as the “Global Leading Word-of-Mouth Award” for service partners and the “Global Technical Excellence Star Award” for engineers. Notably, Haier Bangladesh’s Senior Engineer, Sirajul Islam, received the "Global Technical Excellence Star" award for his dedication to customer support and his commitment to Haier’s ‘Sincere Forever’ philosophy.
Mr. Islam shared an inspiring story of Haier’s commitment to service excellence amid Bangladesh’s most severe social crisis in 40 years. In mid-2024, disruptions in mobile networks, transportation, and commerce created unprecedented challenges. Despite these difficulties, the Haier Bangladesh service team remained steadfast in their mission. Mr. Islam’s perseverance resonated deeply with the summit attendees, reinforcing Haier’s global service vision.
Haier continues to prioritize service localization and digital transformation. In Bangladesh, the company has introduced the "Three Triple" service strategy—focusing on customer satisfaction, swift service, and enhanced engineer capabilities. These efforts have significantly improved service efficiency, ensuring users receive timely and professional support.
To further strengthen its presence, Haier Bangladesh has expanded its rural service network and launched key initiatives such as the Customer Service Hotlines, an Engineer Mobile App, and advanced training programs. The integration of Haier’s globally recognized GCC digital service platform has accelerated service enhancements across the country.
Looking ahead, Haier Bangladesh remains committed to its ‘Sincere Forever’ philosophy, continually refining its services to elevate customer experiences and set new industry benchmarks.