Insta360 and Leica extend their partnership to advance action camera technology, bringing elite imaging performance to new AI-powered cameras.
 |
| Insta360 and Leica renew their partnership to push the boundaries of action camera imaging, delivering cutting-edge AI-powered solutions for creators. Image: Leica |
Los Angeles, USA — March 12, 2025:
Insta360 and Leica Camera AG have extended their partnership, reinforcing their commitment to innovation in action and 360° camera technology. The collaboration, which has already delivered groundbreaking imaging advancements, will continue to push the limits of optical excellence and AI-powered photography.
Leica’s legacy in precision optics aligns seamlessly with Insta360’s expertise in imaging technology, setting new standards for action cameras. Their latest co-developed release, the Insta360 Ace Pro 2, has quickly gained global recognition for its exceptional image quality, advanced stabilization, and AI-enhanced features.
"Insta360 and Leica share a vision of creating the most advanced imaging tools possible," said Max Richter, Vice President of Marketing at Insta360. "With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there."
The partnership ensures that future Insta360 cameras will benefit from Leica’s world-class optical engineering, delivering superior low-light performance, refined color profiles, and expanded dynamic range. While specific product details remain under wraps, creators can expect more cutting-edge releases in the near future.
"For over a century, Leica has been at the forefront of optical innovation," said Marius Eschweiler, Vice President of Business Unit Mobile at Leica Camera AG. "Our partnership with Insta360 allows us to continue this legacy in the fast-evolving world of action cameras, offering creators tools that inspire their creative journeys."
The Insta360 Ace Pro 2, the latest result of this collaboration, features a Leica SUMMARIT lens, industry-leading image processing, and AI-powered enhancements. Designed for professionals and enthusiasts alike, it delivers unmatched performance in action photography and videography.
With Insta360’s AI-driven software and Leica’s optical precision, this partnership will continue to redefine what’s possible in action camera technology, paving the way for the next generation of high-performance imaging solutions.