Realme unveils its ‘Ultra’ phone concept at MWC 2025, featuring an innovative interchangeable lens system with DSLR compatibility for mobile photography.
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| Realme’s ‘Ultra’ phone concept, featuring a 1-inch Sony sensor and interchangeable DSLR lenses, was revealed at MWC 2025, setting new standards for mobile photography. Image: realme |
Barcelona, Spain — March 4, 2025:
At MWC 2025, realme introduced its revolutionary ‘Ultra’ phone concept, showcasing a breakthrough in mobile photography with an interchangeable lens setup. This visionary prototype is equipped with a 1-inch custom Sony sensor and a proprietary lens mount system, allowing users to attach DSLR lenses directly to the device. The system includes two professional-grade lenses: a 73mm portrait lens and a 234mm telephoto lens, offering optical clarity, stunning bokeh effects, and up to 10x zoom without losing image quality—pushing the boundaries of what’s possible with mobile cameras.
Alongside this innovative phone, realme presented its bold three-year strategic plan, focusing on market expansion and youth empowerment through cutting-edge technology. The company aims to double its global user base within three years while achieving success in the mid-to-high-end smartphone market. As part of this strategy, realme unveiled its three signature product lineups, each targeting young consumers with exceptional tech experiences: the GT Series, built for high performance and AI-driven capabilities; the Number Series, blending powerful performance with outstanding imaging; and the C Series, delivering unmatched value and durability for youth.
Furthermore, realme reaffirmed its commitment to leading the AI revolution in smartphones with its NEXT AI initiative. The company aims to deliver 100 million AI-powered smartphones globally over the next three years, integrating AI into imaging, efficiency, and gaming experiences. In line with its strategy, realme will collaborate with iconic entertainment and luxury brands, with two exciting partnerships set to be announced in 2025, culminating in the launch of exclusive limited-edition products.
Through its innovations and strategic direction, realme is setting a new standard for mobile technology and ensuring that the next generation of consumers will have access to groundbreaking, user-centric devices that push the boundaries of what smartphones can do.