Subaru of America ranks #1 in the J.D. Power 2025 U.S. Customer Service Index, earning top marks across all service measures and reinforcing its commitment to exceptional customer service.
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| Subaru of America secures the top spot in the J.D. Power 2025 U.S. Customer Service Index, marking a significant milestone in customer satisfaction within the automotive industry. Image: Diane Anton |
CAMDEN, NJ, USA — March 14, 2025:
Subaru of America, Inc. has been ranked the highest in customer satisfaction among Mass Market Brands in the J.D. Power 2025 U.S. Customer Service Index (CSI) Study. The automaker received top ratings across all evaluated service measures, including service initiation, service advisor, service facility, vehicle pick-up, and service quality. This recognition showcases Subaru's unwavering commitment to delivering exceptional customer service.
The J.D. Power CSI Study, now in its 45th year, measures satisfaction with service at franchised dealer service facilities for maintenance or repair work. The study is based on responses from 55,210 verified owners and lessees of one- to three-year-old vehicles, gathered between July and December 2024.
Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed his pride in the achievement, stating, "This incredible accomplishment is a testament to the collaborative culture across the organization—from Subaru Corporation to our headquarters, field staff, and retailers. We are dedicated to listening to our customers and providing extraordinary service." Walters added that this recognition is aligned with the company’s core values of honesty, empathy, appreciation, respect, and trust, encapsulated in their Subaru Love Promise.
The J.D. Power CSI Study evaluates satisfaction across various aspects of the service experience, with Subaru excelling in all categories. The company’s customer service excellence reflects its mission to not only sell cars but also to offer a positive and rewarding ownership experience.
Subaru of America, headquartered in Camden, New Jersey, operates a network of approximately 640 retailers across the U.S. As part of Subaru Corporation of Japan, Subaru continues to lead in sustainability, with its manufacturing plants, including Subaru of Indiana Automotive, designated as zero-landfill facilities. The company’s dedication to social responsibility is further demonstrated through over $320 million in charitable donations and 100,000+ volunteer hours logged by its employees over the past two decades.
With this top ranking, Subaru continues to reinforce its commitment to delivering customer satisfaction, guided by its "More Than a Car Company" philosophy, which prioritizes both community engagement and the creation of a positive car ownership experience.
Subaru of America, Inc., a wholly owned subsidiary of Subaru Corporation of Japan, markets and distributes Subaru vehicles, parts, and accessories through a network of retailers across the United States. With its commitment to sustainability and community, Subaru is known for its innovative technologies and customer-focused service.