ZTE showcases its "AI for All" strategy at MWC Barcelona 2025 with an expanded AI smartphone lineup, including the nubia Z70 Ultra, nubia Neo 3 series, and innovative AI-powered devices.
 |
| ZTE's "AI for All" product lineup at MWC 2025 includes innovative smartphones, AI earphones, and advanced gaming and photography devices designed to enhance user experience. Image: ZTE |
Barcelona, Spain — March 4, 2025:
ZTE Corporation, a global leader in integrated information and communication technology, has unveiled its expanded AI smartphone lineup under its "AI for All" strategy at MWC Barcelona 2025. The new collection includes the groundbreaking nubia Z70 Ultra, the gaming-centric nubia Neo 3 series, and the photography-focused nubia Focus 2 series. These devices are tailored to meet the diverse needs of users, from gaming enthusiasts to photography lovers, integrating cutting-edge AI features to enhance connectivity, interaction, and entertainment.
In addition to the new smartphones, ZTE also presented its world-class Fixed Wireless Access (FWA) and Mobile Broadband (MBB) solutions powered by AI, 5G-Advanced, and Wi-Fi 7. These solutions solidify ZTE’s leadership in the market, maintaining the No. 1 global market share for four consecutive years, according to the latest TSR report.
ZTE’s "AI for All" vision aims to create a Full-Scenario Intelligent Ecosystem, connecting devices across person, vehicle, and home ecosystems to provide enhanced functionality and emotional resonance. “Through our global partnerships, we are integrating world-leading AI capabilities under our AI OS framework,” said Ni Fei, SVP of ZTE and President of ZTE Mobile Devices. ZTE is also collaborating with Google to accelerate AI transformation, with all new nubia products incorporating Google's Gemini AI model and utilizing Google Cloud's high-performance infrastructure.
A key addition to ZTE’s ecosystem is the nubia LiveFlip AI earphones, designed for multiple tasks, including Knowledge Q&A, travel bookings, real-time AI translation, and more. These earphones provide a personalized experience with voice chat, making them an essential companion for users seeking both practical and emotional engagement through their AI smartphones.
ZTE’s global expansion continues to accelerate, with overseas smartphone shipments increasing by over 60% in 2024. The company is experiencing significant market share gains in regions such as Latin America, Southeast Asia, Africa, and Europe, with nubia now present in more than 30 countries. ZTE's localized marketing strategies, expanded product offerings, and elevated product tiers are driving this growth.
The nubia Neo 3 series is designed to deliver superior gaming performance with advanced AI features like AI Companion Demi, AI Performance Engine NeoTurbo, AI Game Space, AI Translate, and AI Photography. Featuring dual gaming shoulder triggers, a 6000mAh battery, and esports-inspired designs, this series empowers gamers to “Born to Win.”
The nubia Z70 Ultra revolutionizes smartphone photography with its 1.5K true full-screen display and AI-enhanced imaging capabilities. Powered by the Snapdragon® 8 Elite Mobile Platform, a 6150mAh battery, and IP68/IP69 dustproof and waterproof ratings, it delivers exceptional performance for both professional and casual photographers.
ZTE is also expanding its portfolio with devices like the nubia Neo 3 GT 5G, starting at €299, and the nubia Flip 2 5G, priced from €699. These devices feature cutting-edge AI features such as AI Calling Translate, AI Wallpaper Generator, and AI Pets, with prices varying based on specifications and regional markets.
With a commitment to global innovation and AI-powered experiences, ZTE is redefining the future of connectivity and interaction, offering products that cater to the diverse needs of consumers worldwide.