Celebrate 75 years of innovation with ASKO’s cutting-edge appliances at Milan Design Week, showcasing advanced kitchen, laundry, and refrigeration technologies.
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| Discover ASKO’s latest advancements in appliance design and sustainability, celebrating 75 years of innovation at Milan Design Week 2025. Image: ASKO |
Milan, Italy — April 14, 2025:
ASKO, the renowned Scandinavian brand known for its high-quality kitchen, laundry, and professional appliances, celebrated a major milestone this year: 75 years of innovation. To mark this anniversary, ASKO showcased its latest technological advancements at Milan Design Week from April 8 to 13, with a stunning exhibition that captured the brand's tradition of merging cutting-edge technology with timeless design.
ASKO’s exhibit featured three major new platforms in the fields of laundry, refrigeration, and cooking, including the award-winning NYACRAFT ovens, featuring Celsius°Cooking™ technology, the Nordic Fresh 2.0 refrigeration series, and the Scandinavian Laundry Care 2.0 range. Each of these innovations earned the prestigious iF Design Awards for 2025, highlighting the brand's commitment to sustainability, precision, and user-centric design.
To further celebrate its legacy, ASKO partnered with VOGUE Adria to create an exclusive editorial feature focusing on the company’s new washing machine range. The shoot was captured by acclaimed photographer Branislav Simončík at the historic Läckö Castle in Sweden—the birthplace of the first ASKO washing machine. The editorial will be published in the inaugural issue of VOGUE LIVING, unveiled at Milan Design Week.
ASKO’s design philosophy, known as Attention to Detail, was evident throughout the exhibition. Each product reflected meticulous craftsmanship and forward-thinking innovations, creating appliances that not only function beautifully but also elevate daily life. These offerings showcased the perfect blend of Scandinavian minimalist aesthetics with high-tech functionality.
The ASKO History of Innovation exhibition was open daily from 10:00 a.m. to 5:00 p.m. at Via delle Erbe 2a, Milan, nestled in the vibrant Brera Design District. Visitors experienced firsthand how ASKO continues to set new standards for appliance design, pushing the boundaries of both sustainability and performance.
With this milestone celebration, ASKO proves that innovation is not just a part of their history but an ongoing commitment to shaping the future of home appliances.