Hyundai’s new Customer Assurance program guarantees no price hikes on new vehicles until June 2025, ensuring financial security for U.S. buyers amid tariff uncertainties.
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| Hyundai pledges to maintain MSRP for new vehicles purchased through June 2025, offering stability to U.S. consumers amid market challenges and global tariff pressures. Image: Hyundai |
Fountain Valley, California, USA — April 5, 2025:
In a proactive move to ensure customer stability amid uncertain market conditions, Hyundai Motor America has introduced its Customer Assurance program, designed to keep Manufacturer's Suggested Retail Prices (MSRP) stable for vehicles purchased or leased between now and June 2, 2025. The initiative aims to provide financial reassurance to American consumers who may be concerned about rising vehicle prices due to tariffs and ongoing supply chain disruptions.
The Customer Assurance program ensures that, regardless of external economic pressures, MSRP will not increase during this designated period, giving consumers the time they need to make informed decisions. This effort is part of Hyundai’s broader strategy to support the American market and maintain its strong presence in the automotive industry.
"At Hyundai, we have a long history of providing value and doing what's right for our customers and communities," stated José Muñoz, president and CEO of Hyundai Motor Company. "We recognize the current market uncertainty and want to give consumers stability during these times. Our commitment to keeping MSRPs steady reflects our dedication to American consumers while also supporting U.S. jobs and the national economy."
In addition to the new program, Hyundai recently announced a significant $21 billion investment in the United States from 2025 to 2028. This investment will focus on expanding Hyundai’s manufacturing capabilities, advancing new technologies, and supporting energy infrastructure across the U.S. The company’s ongoing commitment to the American market is exemplified by its $20.5 billion investment since entering the U.S. in 1986, creating over 570,000 jobs in the process.
Hyundai also celebrated the grand opening of the Hyundai Motor Group Metaplant America in Georgia, which is part of a $12.6 billion investment in the state. This expansion will allow the plant to produce 500,000 vehicles annually and create thousands of new jobs.
"We understand the economic challenges consumers face, and with this initiative, we aim to continue the momentum from our strong sales performance," said Randy Parker, CEO of Hyundai Motor North America. "This program is a testament to Hyundai’s legacy of innovation and consumer support in the U.S. market."
The Customer Assurance program is an extension of Hyundai’s tradition of offering innovative consumer programs, including America’s Best Warranty and job loss protection. As the global automotive industry continues to navigate supply chain disruptions and fluctuating tariffs, Hyundai’s flexible approach ensures that consumers receive the right products, at the right time, and at the right price, reinforcing its commitment to the U.S. automotive market.