Immuta enhances its Data Marketplace solution with automation-driven features like timebound approvals and dynamic domain assignments, streamlining secure data provisioning and governance for enterprises.
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| Immuta’s Data Marketplace update brings automation-focused features to simplify data access management and provisioning, helping enterprises keep up with rising data requests in the AI era. Image: CH |
Boston, Massachusetts, USA — April 7, 2025:
Immuta, the leader in data access and provisioning, has announced key enhancements to its Data Marketplace solution, aimed at helping organizations handle the growing volume of data access requests while minimizing associated risks. These updates are designed to accelerate data provisioning, streamline data access workflows, and reduce manual governance burdens, particularly as organizations focus on data-driven decision-making and artificial intelligence (AI).
New features such as time-bound approvals, dynamic domain assignments, and prevention policies are set to modernize data access workflows, empowering data teams to keep up with increasing request volumes. These enhancements automate crucial aspects of data governance, simplifying data sharing across the enterprise and easing the burden on data governors. As AI-driven data access becomes more prevalent, Immuta's Data Marketplace ensures that secure and compliant access remains scalable and efficient.
Matthew Carroll, co-founder and CEO of Immuta, explained, "Historically, data governance was about control, managed by a select group of technical experts. Today, every employee, every enterprise application, and every AI agent demands instant access to data. This has resulted in a surge of data access requests and complexity. What was once a manual process is quickly evolving to an AI-powered system that can manage data at unprecedented scale. Internal data marketplaces are now the de facto solution for securely delivering the right data to the right person, simplifying complexity across the enterprise."
The latest update to Immuta’s Data Marketplace solution introduces automation features designed to reduce manual work and improve data governance efficiency. One of these features is timebound approvals, which allows organizations to set automatic expiration dates for data access. This ensures that data is only provisioned for the necessary duration, supporting a zero-trust approach by reducing over-provisioning and simplifying recertification efforts.
Another key feature is dynamic data domain assignments, which leverages metadata to automatically link data sources to the appropriate domains. This accelerates data integration and simplifies the creation of data products, while also supporting decentralized data ownership and enabling the implementation of data mesh architectures.
Immuta has also introduced prevention policies, enabling data governance teams to establish upfront guardrails that cannot be overridden by downstream approvals. This ensures that all access controls remain consistent and compliant.
Additionally, Immuta is rolling out customizable data product request forms, giving data product owners the ability to define approvers and specify justification questions for access requests. This feature provides data stewards with more detailed information to make accurate access decisions while supporting audit and compliance processes. The new solution also powers complex decision tree workflows for review automation, reducing the workload for governance teams while improving data access management.
With these automation-focused updates, Immuta's Data Marketplace continues to empower enterprises to scale their data governance efforts, accelerate secure data provisioning, and maintain compliance as the volume of data-driven requests continues to grow in the age of AI.