Papa Johns partners with Google Cloud to launch AI-driven ordering, loyalty and restaurant systems, redefining the pizza experience with real-time personalization.
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| Papa Johns and Google Cloud launch a next-gen AI collaboration to transform pizza ordering, loyalty, and delivery via predictive, personalized digital solutions. |
ATLANTA, USA — April 4, 2025:
Papa Johns has entered an expanded multi-year partnership with Google Cloud aimed at transforming the customer experience through artificial intelligence, the companies announced Friday. The collaboration will see the launch of PJX – Papa Johns’ new innovation arm – tasked with reimagining how customers interact with the pizza chain, from digital ordering to delivery.
The initiative will leverage Google Cloud’s AI, machine learning and data analytics platforms, including BigQuery, Vertex AI and Gemini, to personalize every aspect of the customer journey. The companies aim to create a “frictionless and consistent” experience across both in-store and digital channels, boosting order frequency and customer satisfaction while reducing service costs.
“At Papa Johns, our aspiration is to be the best pizza makers in the business,” said Todd Penegor, President and CEO of Papa Johns. “We’re not just reacting to orders – we’re anticipating our customers’ needs and proactively providing tailored recommendations and offers. This isn’t just about convenience; it’s about creating a truly joyful and personalized pizza experience that builds lasting loyalty.”
PJX will focus on several AI-powered projects, including predictive ordering, real-time loyalty customization, and enhanced customer interactions. The AI systems will suggest orders based on customer history and upcoming events, personalize loyalty rewards and app experiences, and manage automated voice and chatbot services to resolve common queries quickly.
Additionally, Papa Johns will upgrade its restaurant operations with a Google Cloud-based point-of-sale system, enabling intelligent routing, dispatch, and restaurant workflow automation.
“Google Cloud’s portfolio of data, analytics, and AI capabilities is helping Papa Johns deliver proactive, hyper-personalized service that goes above and beyond for its customers,” said Matt Renner, President of Global Revenue at Google Cloud.
Kevin Vasconi, Chief Digital and Technology Officer at Papa Johns, added, “PJX will bring together teams from Papa Johns and Google Cloud to elevate the customer journey – from the first pizza craving to the first bite.”
The partnership underscores Papa Johns’ commitment to innovation, building on its tech-forward legacy to offer customers not just better pizza, but better experiences.