PayPal launches a $10M sweepstakes with Will Ferrell, enhancing checkout and Pay Later options for a more rewarding shopping experience.
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| PayPal unveils a major sweepstakes and advertising campaign, featuring Will Ferrell, to drive adoption of its improved checkout and Pay Later functionalities. |
SAN JOSE, California, USA – April 10, 2025:
PayPal has announced a significant push to enhance its checkout and Pay Later services, highlighted by a $10 million sweepstakes and a new advertising campaign starring Will Ferrell. The company aims to provide customers with a more seamless, flexible, and rewarding shopping experience, both online and in-store.
The new ad campaign, featuring Will Ferrell, will showcase the ease and versatility of PayPal's payment options, including its Pay Later feature. Ferrell's comedic style will be used to illustrate the various ways customers can utilize PayPal for their purchases. This campaign coincides with several recent updates designed to streamline the checkout process, such as biometric logins and improved page load speeds, reducing latency by over 40%.
Furthermore, PayPal is emphasizing its Pay in 4 service, which now offers pre-qualified spending amounts, and the PayPal Debit Mastercard®, which provides cash back rewards.
"Payments are no longer an afterthought, they're a central driver in determining how consumers shop," said Geoff Seeley, Chief Marketing Officer at PayPal. "With millions of consumers selecting PayPal every day, we're committed to raising the bar and delivering an incredible, flexible, and rewarding experience that connects our customers to the things they want and love."
The centerpiece of this initiative is "The Great PayPal Checkout" sweepstakes, PayPal's largest ever. The company will be giving away $10 million, with 1,000 winners each day for 100 days having their PayPal purchases of up to $100 covered. This promotion aims to incentivize customers to use PayPal Checkout for their everyday purchases.
To participate in the sweepstakes, customers simply need to use PayPal Checkout when making online purchases. Winners will have the cash value of their purchases credited to their PayPal accounts. PayPal is emphasizing the ease of use of their payment platform, which allows customers to use various payment forms including debit cards, credit cards, bank accounts, and Pay later options.