Samsung Electronics MENA partners with ChannelEngine to optimize its marketplace operations across the MENA region, enhancing e-commerce strategies and automation.
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| Samsung Electronics teams up with ChannelEngine to expand its marketplace operations in the MENA region, ensuring seamless product integration and improved operational efficiency. Image: ChannelEngine |
Dubai, UAE — April 5, 2025:
Samsung Electronics MENA has entered into a strategic partnership with ChannelEngine, a leading global provider of marketplace integration software, to strengthen its presence across key online marketplaces in the MENA region. This collaboration aims to enhance Samsung's e-commerce strategy, providing more streamlined operations and an optimized consumer experience in the region's competitive digital marketplace.
By integrating ChannelEngine’s advanced technology, Samsung will be able to automate and simplify the process of syncing product catalogs, managing inventory, and updating pricing across multiple regional platforms, including Noon. This initiative not only eliminates inefficiencies but also ensures better brand control for Samsung, as it expands its reach and optimizes product visibility across various e-commerce channels.
Niels Floors, VP of Strategic Development and Regional Lead at ChannelEngine, expressed enthusiasm about the partnership, saying, "Samsung is a global leader with an ambitious e-commerce vision for MENA. Our local expertise and seamless integration capabilities will allow Samsung to streamline its operations, optimize its marketplace presence, and maximize its revenue potential across the region's leading platforms."
Sabrina Wurfel, Director of D2C at Samsung Electronics MENA, emphasized the impact of the collaboration on Samsung's e-commerce strategy, stating, "Through this partnership with ChannelEngine, we will integrate with key platforms, reduce complexities, and optimize stock updates, providing a unified and efficient shopping experience. This initiative will not only expand our footprint in the region but also ensure we deliver superior experiences for our consumers."
The collaboration with ChannelEngine comes as part of Samsung's broader strategy to enhance its e-commerce presence in the MENA region, ultimately increasing revenue from B2C marketplaces while improving operational efficiency. With ChannelEngine's support, Samsung aims to continue innovating and driving growth in the region, bringing advanced technology and a seamless shopping experience to more consumers across MENA.
Through the integration of ChannelEngine’s marketplace solutions, Samsung Electronics MENA is set to redefine its approach to e-commerce, ensuring smoother operations, greater scalability, and a more effective presence on leading platforms in the region.